Marketing Research Blog
Marketing Research Blog
If we are unhappy with the service, most probably we won’t come back and very likely will tell many of our friends about our bad experience. The same applies to products. If the product doesn’t perform as we expect, we…
If you are developing new complex products, you should be thinking that conjoint analysis is a useful tool to evaluate your target market preferences. It is also well known that Choice Based Conjoint (CBC) analysis is very popular between the…
Do you want to increase your sources of revenue through new products? The conjoint analysis allows you to identify target market preferences about the products that you are developing. It has the following benefits: The conjoint analysis simulates the way…
Coverage and Non-response Bias are issues that you will find choosing the sampling and the data collection methods for a marketing research survey. In this article, I explain both problems and possible ways to solve them… (to continue reading, please…
Once that the product have been design and finished. Would you like to know how probable a given prospect will buy your product before investing sales efforts in this prospect? Would you value the information of knowing an estimate of…