Customer Satisfaction Survey, a key for higher Quality and Customer Loyalty.

If we are unhappy with the service, most probably we won’t come back and very likely will tell many of our friends about our bad experience. The same applies to products. If the product doesn’t perform as we expect, we might look for another brand at the time of reorder.

There are numerous studies that show that the cost of acquiring a new customer is higher that the resources required to keep the actual customers. Besides, existing customers are more likely to buy more and try new products than new customers if they are satisfied with past experiences.

Customer Satisfaction Survey is a measurement tool that will tell you the level of satisfaction with the service and therefore, if the customer will stay with you or not. It can be thought as a quality control point on the customer side. As matter of fact, you can use the results to develop standards for quality control through the value chain.

The most used questions in customer satisfaction surveys are… (to continue reading, please buy the post for $3. Follow the link to Buy it Now)