Category New Product Development

If you are developing new complex products, you should be thinking that conjoint analysis is a useful tool to evaluate your target market preferences. It is also well known that Choice Based Conjoint (CBC) analysis is very popular between the…

Do you want to increase your sources of revenue through new products? The conjoint analysis allows you to identify target market preferences about the products that you are developing. It has the following benefits: The conjoint analysis simulates the way…