If we are unhappy with the service, most probably we won’t come back and very likely will tell many of our friends about our bad experience. The same applies to products. If the product doesn’t perform as we expect, we might look for another brand at the time of reorder.

If you are developing new complex products, you should be thinking that conjoint analysis is a useful tool to evaluate your target market preferences. It is also well known that Choice Based Conjoint (CBC) analysis is very popular between the other conjoint techniques because it simulates quite well the real decision taking process.